Daniel L. Jacob & Co. is sponsoring a new “Reserve-A-Ride” service on Thanksgiving Eve. The Jackson Area Transportation Authority (JATA) will be offering free rides home for people who may have had too much to drink while celebrating the Thanksgiving holiday. The “Reserve-A-Ride” buses will be available between the hours of 9pm and 2am. This service is being offered to encourage prudent decision making by those who choose to drink.
This year’s sponsors are Daniel L. Jacob & Co., JATA, JTV and K105.3.
The service has been offered for nearly 35 years on New Year’s Eve and this is the first year for the service to be offered on Thanksgiving Eve.
“We here at JATA, along with Daniel L. Jacob & Company, JTV and K105.3 are excited to be offering free rides home this Thanksgiving Eve,” said Chad Cumberworth, Government and Community Relations Manager for JATA. “It is an important evening as it is one of the biggest bar nights of the year. We want everyone in Jackson County to have safe and reliable access to transportation so they can be home in time to celebrate the Thanksgiving holiday with their loved ones.”
JATA offers the following tips to anyone who plans to use the shuttle:
- Call 788-8410 for reservations (starting at 9pm November 27 through 2am November 28.)
- It is recommended (but not required) that customers call at least 45 minutes in advance for a reservation
- Do not call for the shuttle to take you to another bar or party
- Only call the shuttle for a ride home