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A GQT Movies auditorium.  GQT photo.

(October 16, 2020 10:52 AM)  GQT Movies has announced the Jackson 10 will reopen today.  Following the Governor’s announcement allowing theaters to reopen effective October 9, the operator unveiled its plan to gradually reopen its Michigan locations over three weekends.  GQT has movie theaters in 12 Michigan cities.  Except for Cadillac which opened in August, the theaters have been closed since mid-March.

“We are pleased to be in a position to make today’s announcement of the schedule for our re-openings across the state.  This has been a long time coming, and we are ready to get back to the job of serving our valued customers,” stated COO Matt McSparin.

The staggered reopening allows GQT to ensure all aspects of their safety plan are in place, training can be completed, and special attention can be paid to the GQT “Quality Pledge” that consists of value, cleanliness and service.

“GQT will open with the three S’s of our safety plan at the forefront of their efforts; social distance, sanitize, and safely following recommendations. Guest safety through clean and disinfected lobbies, bathrooms, concession areas, and auditoriums will be our priority,” added McSparin.

The company says all GQT Movies locations will be opening with everyday low pricing on tickets and concessions that are 10-25% less than previous pricing and less than competitors in most every circumstance.

GQT Movies will also honor Goodrich Quality Theater Inc. gift cards as the latter company filed bankruptcy this summer. GQT Movies took over operations at Jackson 10, after Goodrich Quality Theaters filed for chapter 11 bankruptcy in February, just before the COVID-19 pandemic hit Michigan.

McSparin told media this summer that because of the bankruptcy and new management, only 22 of the 28 original properties would reopen. Jackson10 is among those.

Movies opening this weekend are:

2 Hearts

Hocus Pocus

Honest Thief



The War with Grandpa

Tim Burton’s The Nightmare Before Christmas


Jackson’s other movie complex, the AMC Classic Plaza 8 remains closed.  The company’s website only says the location is closed and is not among properties planned for reopening.  AMC Classic is owned by AMC Entertainment which notified investors this week it could run out of cash by year’s end.  Deadline reports industry sources think the first asset on the block in a bankruptcy auction would be AMC Classic, the former Carmike Cinemas theaters acquired in 2016.

GQT Movies’ new pricing:

$6.00 for Morning Matinees (all shows before noon)

$7.00 for Matinees (all shows between noon and 6pm)

$7.00 for Children (3-12), Seniors (62+) and Military/Students with valid ID

$8.50 For Adult Evening (Ages 13+, all shows after 6pm)

$5 Mondays and Tuesdays (all day $5 for all shows)

$22 2sDays Special – 2 tickets, 2 sodas and a popcorn for $22 on Tuesday (all shows)

As the chain reopens, GQT Movies is searching for new staff of all ages 16 and up to fill job openings with the new GQT team.  For more information, please contact your local theater.

For more information, visit www.gqtmovies.com.

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