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Michigan Community Credit Union has purchased and fully wrap-branded a 2011 Ford Fiesta. The Credit Union is promoting a hashtag, a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic for social media use, on the vehicle; #FindtheFiesta (Find the Fiesta). This hashtag was created as a fun and different way to interact and engage with the public. When the branded Fiesta is spotted out in the community, the Credit Union is welcoming the public to take a photo and post on Facebook, Twitter, Google Plus, or Instagram using the custom hashtag, #FindtheFiesta. Of those that post using this hashtag, one winner will be randomly chosen to win a $50 gift card and will be notified via social media. Winners are not required to be Michigan Community Credit Union member. The first winner will be randomly chosen in December of 2015.

We’re thrilled to bring Find the Fiesta promotion to our members and the public,” said Liz Hoffius, Marketing Manager of Michigan Community Credit Union. “This is a new and exciting way to engage with people in the community and on social media.”

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