MIS, FireKeepers Extend NASCAR Cup Series Race Entitlement

Michigan International Speedway Joe Fowler talks about the extension of FireKeepers Casino for the NASCAR Cup Series race at MIS.  Photo by Jeff Steers, JTV Sports. 

(August 6, 2023 8:02 PM ET) Michigan International Speedway announced today a new multi-year race entitlement extension with FireKeepers Casino for the track’s NASCAR Cup Series race, expanding on a relationship that began in 2016.

“It’s truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Michigan International Speedway President Joe Fowler. “We share the same core values as them: providing great entertainment, making memories with family and friends, and always raising the stakes. We’re excited to partner with them and continue to create excellent events for all our race fans.”

FireKeepers, which opened its doors on Aug. 5, 2009, has consistently delivered an award-winning service and matched it with a sparkling resort destination, ranked among the best regional casinos in the country. It’s the only Michigan casino with Four Diamond ratings for its two-tower, 443 hotel rooms and Nibi, its signature restaurant. FireKeepers features over 2,900 slot machines, over 60 table games, a popular live poker room, a tasty array of restaurants, and a 2100-seat Event Center for premier concerts and shows.   

“The partnership between FireKeepers and Michigan International Speedway is valuable in so many ways. Our VIPs love the special access they receive, while huge crowds from throughout the region travel in and interact with our valuable brand,” stated Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “The racing drama and fantastic finishes at M.I.S. have everyone on their feet and that’s the type of wining experience we deliver at FireKeepers.”  

Note:  Today’s FireKeepers Casino 400 has been postponed due to weather until Monday, August 7 at 12:00 PM. Parking lots open at 10:30 AM and admission gates open at 11:00 AM. Tickets for today’s race will be valid for admission tomorrow.