Friday Named Firekeepers Casino Hotel Pole Day at MIS
BROOKLYN, Mich. (May 19, 2015) — Michigan International Speedway is proud to partner with FireKeepers Casino—another Michigan-based company— to bring fans the FireKeepers Casino Hotel Pole Day on Friday, June 12 and Friday, Aug. 14. Through state and local revenue sharing agreements, FireKeepers Casino Hotel in Battle Creek, Michigan, has contributed more than $100 million to the state of Michigan and to a local Revenue Sharing Board since the casino opened in August of 2009. The partnership with Michigan International Speedway allows FireKeepers to continue its involvement in the community and racing, giving the opportunity to entertain its customers at NASCAR’s fastest track. NASCAR’s qualifying format has added excitement to the weekend as drivers and teams compete against each other and the clock to post the fastest time. Teams use varying strategies in search for that magic time. The format is concise, competitive and compelling as drivers battle to advance to the next round. Jeff Gordon set a track qualifying record of 206.558 mph for the 2014 Pure Michigan 400, the seventh-fastest pole winning speed in NASCAR Sprint Cup Series history. It was also the fastest in NASCAR history on a non-restrictor plate track. Fans at MIS will experience three…

