Track president Roger Curtis speaks at an Australian sports summit
BROOKLYN, Mich. —Michigan International Speedway’s reputation for guest services has worldwide reach. Track president Roger Curtis served as keynote speaker at the 2015 Sports Fan Summit in Sydney this week, sharing the racetrack’s commitment to creating lasting memories for every person, every time with participants from around the world of sports. This Australian summit in its eighth year is regarded as the premier sports marketing event in the Southern Hemisphere, offering analysis from elite international speakers from some of the most highly regarded organizations in the world. Curtis was among speakers from the NFL, NBA, MLB, MLS and USA Rugby. Curtis, representing the promoter side of NASCAR, detailed the racetrack’s strategies for creating lasting memories for its guests. The speedway annually hosts NASCAR’s premier Sprint Cup Series twice a year. “If you take care of the guests, you’ll take care of the bottom line,” Curtis said. “This is really an easy and fundamental choice all businesses must make and can make today, and certainly businesses like sports and entertainment.” A 26-year veteran of motorsports administration, Curtis’ keynote presentation focused on fan experience and at-event fan engagement. Curtis shared the speedway’s strategies on how to create lasting memories for fans including…

