Jackson Coffee Company to Sponsor Car at MIS
JACKSON, MI: June 1, 2015--Jackson Coffee Co. announced today that it is sponsoring the #70 car at the Nascar Xfinity Race Series at Michigan International Speedway on June 13th. "We are thrilled to partner with DCR racing and be the primary sponsor of their #70 car at the Nascar Xfinity race at MIS.” said Brian Surgener, Jackson Coffee Co.’s President. “With the large following of Nascar fans in the Jackson area, we felt it was a great way to reach this customer base and further expose them to our brand.” Advertising at this level is often reserved for the much larger companies. Generally it’s Pepsi, Mountain Dew, Lowes, etc., on the hood of these cars, but rarely do you see a small business rise to this level of advertising. Putting the Jackson Coffee Co. logo on the hood and sides of these shiny high-powered pieces of metal, and being the primary sponsor on a Nascar car, was unthinkable until recently when the opportunity presented itself. “We have partnered with MIS in the past, but never thought being a full sponsor on a car was possible because we thought it was out of our advertising budget. However, when we started the…

